Ilyas Hamada

Senior Brand Specialist, Amazon - transitioning to AWS Solutions Architect

AWS Cloud Practitioner AWS Solutions Architect Associate AWS Well-Architected Proficient AWS Partner: Generative AI Essentials – Training SA Professional In progress Security Specialty planned
πŸ“ Paris, France β€” πŸ“§ ilhamada@amazon.fr β€” ☎️ +33 6 72 51 20 75 β€” πŸ”— LinkedIn

Newly promoted Senior Brand Specialist with 5 years across engineering, business, and cloud. I drive automation, AI adoption, and data-driven solutions at scale, and I’m pursuing AWS Solutions Architect to combine technical depth with customer impact.


Professional Experience

Senior Brand Specialist (L5), Amazon Retail

Oct. 2025 – Present β€’ EU-Pets
  • Recently promoted; expanding ownership to higher-complexity vendors and projects within EU-Pets.
  • Driving scalable automation and AI initiatives to improve efficiency and decision-making.
  • Partnering with AI and Tech teams to design data-driven, cloud-ready solutions aligned with business goals.

Brand Specialist (L4), Amazon Retail

Apr. 2022 – Sept. 2025 β€’ EU-Pets

Owned a 1.8 FTE vendor portfolio (+0.7 vs EU-Pets benchmark), delivering €22.8M TTM P-Rev, aligned with non-Pet Food BS benchmarks.

  • Managed key vendors: Radio Systems Corporation (1.5 FTE, 4.7% of EU-Pets Supplies) and Elanco France (0.3 FTE, 4.1% of EU4 Pets Healthcare).
  • EU-Pets Deals Availability managed €122M annual Deal OPS entitlement, optimizing availability across marketplaces.
  • Pets FR + Expansion Marketplaces (EMPs) Deals delivered €9M (FR) + €0.6M (EMPs) annual Deal OPS entitlement via automation and scaling.
  • EU-Pets List Price Optimization drove ~€800K FCF annual savings, leveraging pricing automation and BI dashboards.

Business Engineer, Vinci Energies

Nov. 2020 – Mar. 2022
  • Managed complex technical projects across IT, digital, and energy infrastructures with cross-functional teams.
  • Participated in deploying IoT and digital solutions into cloud/hybrid environments for enterprise clients.
  • Drafted technical specifications and advised on secure, scalable architectures tailored to business needs.
  • Developed expertise in technical pre-sales and contract management for large-scale B2B projects.

Education


Leadership & Skills


Projects

Cloud Resume Challenge

This is my personal resume website, deployed using AWS resources including CloudFront, S3, API Gateway, Lambda and DynamoDB.

Cloud Resume Challenge Architecture